Make Money on TikTok

TikTok offers several monetization tools, mainly through its Creator Rewards Program (formerly the Creator Fund). Even so, earnings are often modest—even with millions of views.

Here, we explain how native monetization works, the access requirements, expected earnings, system limitations, and a complementary strategy using Happew to better monetize your audience.

TikTok’s native monetization

TikTok provides an internal monetization system called the Creator Rewards Program (formerly the Creator Fund). It lets creators earn based on their videos’ performance.

The idea is simple: if your videos meet certain engagement thresholds and comply with the program’s criteria, TikTok pays you.

This model mainly relies on advertising placed around your content and on TikTok’s internal rules.

Requirements for the Creator Rewards Program

To monetize your TikTok videos through the official program, you must meet several requirements:

• Have at least 10,000 followers
• Have generated 100,000 views in the last 30 days
• Be 18 years old or older
• Publish original content and follow the Community Standards
• Live in an eligible country (France, Belgium, Canada, etc.)

Once you meet these requirements, you can apply from your account settings (often via a creator/pro account).

Note: requirements and eligible countries can change. Always check inside TikTok.

How much can you really earn?

This is the most debated point: TikTok payouts are generally low compared with other platforms.

On average, TikTok pays roughly between $0.01 and $0.40 USD per 1,000 views. These amounts can fluctuate significantly.

Earnings vary in particular depending on:

• The audience country (views from the US or Canada typically pay more than lower-paying markets)
• Watch time
• Retention rate
• Content category (some niches monetize better than others)

Not all views are paid: some videos can be excluded (for example due to licensed music usage or technical criteria).

In practice, TikTok is often among the lowest-paying platforms for native monetization.

Limitations of TikTok’s system

Despite its viral potential, TikTok has several limitations for creators trying to monetize:

• Very low CPM compared with other platforms
• Unpredictable algorithm: a video can get 10 views or 1 million with no clear explanation
• Low stability: programs and rules change frequently
• No native monetization for images or written posts
• Monetization not available in all countries

For most creators, TikTok alone doesn’t generate stable income. You often need to combine it with sponsorships, live gifts, or product sales.

Sponsored content on TikTok

To make money on TikTok, you can also do sponsored content. The idea: feature a product or service for a brand, for advertising purposes.

The advantage is straightforward: you earn a fixed amount negotiated with the brand.

But sponsorships also have drawbacks:

• Negotiations can be lengthy
• You must produce an ad-like piece of content (more constrained than your usual posts)
• Fans may react negatively if the integration feels forced
• Legal transparency requirements (disclose partnerships, depending on the country)

Our advice: choose partnerships aligned with your editorial line and stay transparent with your audience.

A complementary solution: Happew

For TikTok creators who publish engaging content but earn too little, Happew can be a great way to complement their strategy.

On Happew, you can offer unlockable content for free (images, texts, videos). Users watch an ad and you earn revenue per view.

Benefits:

• No entry requirements
• Typical earnings of $2 to $8 per 1,000 ad impressions (and more with certain plans)
• Works with any content type, including formats TikTok doesn’t monetize
• Fans can access without an account: anonymity respected
• Great for raw, bonus, or more personal content

To integrate it easily into your TikTok strategy, read How to use Happew with TikTok? .

Conclusion

Making money on TikTok is possible, but earnings are often low compared with the effort and engagement required. The Creator Rewards Program can be a stepping stone, but it’s not always enough to make a living from content alone.

For active creators, combining TikTok with a platform like Happew helps diversify income, better monetize your audience, and value your creative universe—without charging your fans directly.