Make Money on Snapchat

Snapchat offers several native tools that allow creators to generate revenue. Between Spotlight, Mid-Roll ads, and partner programs, the options have become more structured… but they can still be complex to activate or limited to certain countries. This article explores eligible formats, potential earnings, and a complementary alternative to better value your audience.

Is Snapchat a monetized network?

Yes, Snapchat now offers native monetization solutions for creators. The platform remains focused on short, vertical, immersive formats, but it can pay creators who perform well.

The main monetization options available are:

• the Spotlight Rewards program,
• Mid-Roll ads in public Stories,
• the Snapchat Creator Hub (for eligible profiles),
• Snapchat Shows (professional partnerships).

However, not all of these options are available to every creator or in every country.

Monetizable formats in 2026

Snapchat monetization mainly revolves around video. The formats and programs below can generate revenue depending on your country, activity, and eligibility.

Spotlight

Spotlight is Snapchat’s TikTok-like feed: very short videos (often under a minute) highlighted in a dedicated feed. Creators can earn based on performance through a dedicated fund.

• Pro: you don’t need many followers to have a chance to perform.
• Con: earnings are variable, driven by virality and sometimes opaque editorial selection.

Mid-Roll ads

If you publish public Stories and you’re in an eligible country, Snapchat can insert ads in the middle of your content.

Earnings depend on views, ad CPM, and watch time. Some estimates mention $1 to $3 per 1,000 views, but it varies widely by country and niche.

Access conditions (vary by region):

• have an active, compliant account,
• follow content guidelines,
• publish regularly.

Creator Hub and Snapchat Shows

These options are often reserved for established creators or media partners. They may include deeper analytics, dedicated contracts, or co-produced content.

• Pro: higher earning potential through direct partnerships.
• Con: limited access and the need for an already significant level of notoriety.

Important limitation: Snapchat mainly monetizes video. Images, text, and links do not generate native revenue.

How much can you make on Snapchat?

Snapchat monetization can be interesting, but it’s still unstable. A viral Spotlight video can bring in several hundred euros, without guaranteeing similar results on the next posts.

Mid-Roll ads, on the other hand, usually require consistent view volume to generate meaningful monthly revenue.

• Spotlight: high upside on a viral video, but unpredictable income.
• Mid-Roll: more “recurring”, but depends on a stable audience and a variable CPM.
• Video only: no native monetization for text or image formats.

Pros and cons of the model

Snapchat can be a real entry point to monetization for some creators, but the model has strengths and limitations.

• Pro: immersive formats and an audience used to consuming short content.
• Pro: Spotlight can allow growth even with few followers.
• Con: access and criteria can be opaque and vary by country.
• Con: monetization is video-centric, which is hard for text/image creators.

In practice, Snapchat can work well as a reach and virality lever, but it’s rarely enough on its own to stabilize revenue.

A complementary solution: Happew

For creators who post on Snapchat but want to monetize beyond viral video, a platform like Happew can fit as a strategic extension.

Happew lets you publish all types of content—images, videos, and text—in a simple, engaging format. Fans unlock content by watching an ad. Each interaction pays the creator, without charging followers directly.

• Pays between $2 and $8 per 1,000 ad impressions, and up to $25 depending on the plan.
• No entry requirements: no follower threshold, no manual approval.
• Works with all content types (including text and images).
• Ideal for bonus content: behind-the-scenes, alternative versions, longer content, spontaneous messages.

To better understand the concept, also read What is Happew? .

Conclusion

Making money on Snapchat is possible, but it’s still limited to a minority of creators. Earnings depend heavily on virality, sometimes opaque criteria, and consistent posting.

For creators who want to monetize a wider variety of content in a more flexible format, Happew can be a solid, immediate alternative—no commitment, no entry conditions, and compatible with a Snapchat audience.