Make money on Facebook

Facebook offers native monetization tools, mainly through advertising on videos. But unlike other platforms, access to monetization remains limited, sometimes confusing, and still unavailable in some countries. This article explains monetized formats, eligibility requirements, typical earnings, and complementary alternatives like Happew, suitable for creators of all formats (text, image, video) who want to monetize more simply.

Facebook monetization: a promise that’s still incomplete

Facebook launched its monetization tools with ambition. But unlike YouTube, native monetization (funded by ads without charging fans) is still restricted to a portion of creators and varies widely by country.

In 2026, access to monetization depends in particular on:

• the type of content you publish (video, image, article, etc.)
• your location (some countries are only partially eligible, others not at all depending on formats)
• your creator status (Page vs profile vs group, account compliance, etc.)

Facebook is still adjusting: criteria can be opaque, change over time, and sometimes there’s no clear explanation when you’re rejected.

Which formats can be monetized on Facebook?

Native monetization is mainly focused on video. Depending on your country and eligibility, some formats can generate ad revenue:

• Long-form videos (in-stream ads; insertion may be possible after a certain watch time)
• Facebook Reels (depending on country, via specific programs, bonuses, or creator funds)
• Instant Articles (a declining format, still used by some partners)

Note: standard posts (single photos, carousels, text statuses) don’t always offer native ad monetization. That’s a major limitation for image-, text- or quote-focused creators.

What requirements do you need to meet to be eligible?

Entry requirements vary by format and country. To monetize classic videos via in-stream ads, you’ll often see requirements like:

• Having a professional Facebook Page (not just a personal profile).
• Reaching 10,000 followers.
• Totaling 600,000 minutes viewed in the last 60 days.
• Publishing at least 5 original videos.
• Being in an eligible country (list updated by Meta).
• Complying with monetization policies (compliant content, authentic engagement, no violations).

These requirements can be hard to track: the interface doesn’t always clearly explain what’s blocking you, and some creators report unexplained rejections or approvals that take months.

How much can you actually earn?

Observed earnings on Facebook vary a lot. Based on creator feedback and publicly shared data, you’ll often see:

• CPM (cost per 1,000 monetized impressions): between $1 and $5 USD, depending on country, niche, and audience.
• Reels: often less profitable than long videos, unless you have very large volumes.
• Instant Articles: increasingly de-emphasized, with often declining revenue.

Higher CPMs are frequently seen in niches like finance, tech, or certain lifestyle content, especially in North America and Europe.

Finally, not all views are monetized: ad blockers, very short views, low ad inventory, or regions with fewer advertisers reduce the real earning potential.

Facebook’s structural limits for creators

Even with a massive user base, Facebook monetization has several major friction points:

• Restricted formats (often video-centric).
• High entry thresholds (watch minutes, followers).
• Lack of clarity around rules and rejections.
• Limited support when you’re blocked.
• Monetization unavailable in some countries or for certain formats.

Creators focused on writing, images, or highly engaged communities (groups, topic pages) don’t always have a simple native ad revenue tool.

Complement your strategy with a platform like Happew

To avoid relying solely on Facebook’s rules, more and more creators diversify their income with complementary solutions.

Happew lets you offer content that fans can unlock for free via ads—without charging them.

• The creator builds a content grid (texts, images, videos).
• Fans play to try to unlock a piece of content.
• To play, they watch a video ad.
• Each view generates creator revenue (often between $2 and $8 per 1,000 impressions, and more depending on plans).

This model is especially suitable for:

• image creators, quote pages, and short text creators,
• Facebook group admins,
• anyone publishing bonus content (behind-the-scenes, excerpts, teasers, video follow-ups, etc.).

To understand the concept, you can also read What is Happew? .

Conclusion

Making money on Facebook is possible, but far from simple. With limited formats, high requirements, and sometimes low transparency, only some creators truly access ad revenue.

For others (or to go further), complementary solutions like Happew can help monetize differently while keeping a strong community link—without complex or paid models. In any case, diversifying income sources has become essential.