How does monetization work on Happew?

Immediate monetization with no requirements

On Happew, monetization is enabled as soon as a profile is created. No minimum follower threshold, no prior approval, and no performance requirements are needed to start generating revenue.

Revenue is tied to ad impressions generated by your profile when users watch ads to obtain tokens and play your games.

Revenue is tracked per profile and per monthly period. At the end of each period, advertising data (including the number of validated impressions) is verified.

Once revenue is confirmed, it is added to your available balance. This balance is the amount you can then withdraw according to the terms described below.

Key point: all profiles can generate revenue from the moment they are created, with no eligibility requirements.

The two monetization plans

Happew offers two models for distributing ad revenue: the Common Plan and the Individual Plan.

The Common Plan

By default, all profiles are included in the Common Plan.

In this model, ad revenue generated over a period is pooled among participating creators. At the end of the period, the total amount is distributed proportionally to the number of validated ad impressions for each profile.

This system enables:

• monetization available from the moment the profile is created
• smoothing of variations linked to advertising markets
• a CPM (revenue per 1,000 ad impressions) that is identical for all creators in the plan for a given period

The Individual Plan

If a profile reaches a sufficient activity volume, Happew may offer a switch to the Individual Plan. This offer appears in the stats interface of the relevant profile.

In this model, revenue is directly tied to the real ad performance of the profile’s audience. The CPM may therefore be higher than in the Common Plan, but it can also vary more depending on markets, audience quality, and advertising conditions.

Switching from the Common Plan to the Individual Plan:

• applies to a specific profile
• may take a few days
• is irreversible
• is not mandatory

A single Happew account can contain multiple profiles, some on the Common Plan and others on the Individual Plan.

Potential earnings

The amounts shown below are provided for information only and do not constitute any contractual promise.

For profiles on the Common Plan, the CPM observed in recent periods is generally between $2 and $8 per 1,000 ad impressions. This amount depends on ad market conditions and may change.

For profiles on the Individual Plan, the CPM may be higher and reach higher levels (up to around $20 based on recent observations). However, these amounts may also be lower depending on audience quality and economic conditions.

Earnings depend in particular on:

• the number of validated ad impressions
• the advertising market
• the monetization plan applied
• user behavior

Past performance does not guarantee future performance.

Withdraw my earnings

Validated earnings accumulate in your available balance.

Once the minimum payout threshold is reached, an identity verification may be requested to comply with legal obligations regarding payments and fraud prevention.

After validation and submission of your payout details, withdrawals can be made via:

• bank transfer
• PayPal

Earnings are accounted for in US dollars (USD). Depending on your bank or payment provider, bank fees or conversion fees may apply. Happew does not control exchange rates or fees charged by third parties.

For creators operating through a company, an invoice may be required. The amounts shown in your balance are gross amounts. Where applicable, VAT or any other applicable tax must be stated in accordance with current regulations.

Happew is not responsible for individual tax obligations. Each creator must comply with the tax laws applicable in their country of residence.

Where monetization comes from

Monetization on Happew comes exclusively from advertising.

Users voluntarily watch video ads to obtain tokens that let them play creators’ games. Each validated ad impression generates revenue, which is then distributed according to the applicable monetization plan.

Ads do not interrupt creators’ content: they are watched before tokens are granted, and the user chooses when to trigger them.

Note about CPMs

Our goal is to build a fair space for everyone. Our work is to pay you as fairly as possible and to ensure monetization remains reliable, sustainable, and consistent over time. That’s why we do everything we can to maintain competitive CPMs and deliver the best-quality ads possible on Happew.

This quality requirement also applies to advertisers. We want to offer them a healthy framework, in which the ads they fund are viewed under good conditions by truly engaged users. This is what allows the ecosystem to function and continue paying creators.

For this reason, we invite you to read our terms and conditions and our best-practice recommendations carefully. In particular, please do not encourage your audience to adopt behaviors that could be considered ad spam (for example: forcing, misleading, or artificially pushing people to watch more ads). Any violation may lead to the measures provided in our terms and conditions, up to access restrictions or monetization sanctions.